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5 Women with Signature Makeup Looks That Will Inspire You to Get Your Own

Posted on September 21, 2020 at 11:05 AM

Developing a signature makeup look may take time, but investing in yourself will never be something you regret. I liken a signature makeup look to a fashion uniform- pieces that fit your lifestyle and personal style, while making you feel put together and ready to tackle the day. Makeup can have that effect to, and is something you can wear when you need that extra confidence boost. Another benefit to having a signature makeup look is that once you wear it enough, it can take you 10 minutes or less to achieve, and become a seamless part of your routine.

Here are 5 women who have pulled off the signature makeup look; to help inspire you to perhaps one day, create your own. There are three things that all these looks have in common: each look plays to the woman’s strengths- in term of facial features, they have confidence in their own style and they don’t overload every facial feature with product.

First up is Meghan Markle, and her signature look is what I like to call the Modern Smokey - matte smokey eyes paired with a natural, slightly dewy complexion. This look works because Meghan plays to her strengths- her beautiful, radiant skin; and her face framing dark hair. If she wore smokey eyes with a heavy, full coverage foundation the look would be dated. Because she keeps the skin fresh and light, the smokey eye makeup isn’t harsh, it’s alluring. She keeps it minimal and chic with a “my lips but better” lip and doesn’t go crazy with false lashes.

Reason it works:

- Keeps complexion fresh and natural, doesn’t “compete” with eye makeup

- Keeps it minimal and chic

- Skips the full coverage foundation, lets skin show through

Next is Taylor Swift, and she wears the look that I have dubbed the Lip ‘n Liner Combo- a red lip that never looks drying, and some definition on the eyes and brows. I think this look works so well on Taylor because she has a beautifully symmetrical lip shape, and she has little redness in her skin. The red lip plays off this well, and she keeps the eyes and brows defined, to balance the red lip, so the look is cohesive, but still “natural” looking; natural meaning nothing looks harsh or out of place.

Reason it works:

- Little redness in her face, balances the red lip with defining but natural makeup

- Shows her top feature

- Still has eye makeup and brows for definition

- Skips any heavy contour, keeps complexion fresh


The third signature look comes in the form of California Glam with none other than Jennifer Aniston. What I love about this look is that it is deceivingly a full face of makeup, but looks effortless for Aniston. She knows what looks good on her and doesn’t really stray, even into her 50s, she has made some tweaks, but the overall look is the same. I would say “looking healthy” is the key to this look, which means a tan/warm complexion, peachy blush a great mascara (and she often wears lashes) and not too pale peachy-pink lips. Defined brows, smudged eyeliner, and a slightly dewy complexion finish the look. I think Jennifer’s easy hairstyle and love of a good tan really compliments this look, and is one of the key reasons it works for her. It is a great “wear anywhere” makeup, and goes with any outfit or occasion.

Reason it works:

- Ultimate wear anywhere makeup, always looks polished but not trying too hard

- May go a touch smoky with her eye makeup, but does not stray from this look (especially her complexion makeup)

- Tanned, healthy complexion

- Skips bright and super dark matte lips, says no to liquid lipstick


Zooey Deschanel is another lady who plays to her strengths- she puts the emphasis on her eyes and her beautiful fair complexion with what I call the Doll-Eyes look. She balances the eye-makeup with a “just bitten” lip- which I love because it almost highlights her beautiful skin by creating a soft contrast, and reflects off her blue eyes making them look bluer. She keeps the skin relatively matte as well, which works in her favour. Her bangs also frame her eyes beautifully, which compliments the doll-eyes look perfectly. Her large eye shape can carry a good amount of eye makeup, so she never looks overdone. A soft pink blush finishes the look.

Reason it works:

-  Top liquid liner and kitten flick  define the eyes, clean lower lash line keeps the eye lifted. Full mascara lashes, top and bottom frames the eyes perfectly.

- A fresh medium pink on the lips and cheeks rounds out the look. COmplexion a demi-matte, skin like finish

- Bangs and eye makeup keep the focus on her signature feature, her blue eyes

- Skips any kind of pale lip, complexion evened out with but never cakey

Last but not least is another pale sister- Keira Knightly and the Smokey Eyes Till I Die look. I don’t think I have ever seen this woman without a smokey eye and a full brow- it is her signature and looks great on her. For eye makeup Keira does go for browns mostly, which I think is universally flattering more than black, and she never goes crazy with bronzer or contouring, and keeps a little shine on the lips; overall keeping the makeup looking fresh and modern. Keira has what I call a “face for makeup;” meaning she can carry a lot of makeup and not look overdone; so a smokey eye isn’t too much and doesn’t overwhelm her features. One last note is that she never skips blush- I think blush, when applied correctly, will always reference youth and health, and keeps a smokey look balanced.

Reason it Works:

- Eyes are the focus of this look; with eyeshadow and liner focused on outer two-thirds of the eyes

- Full Brows, and never skips blush

-Embraces the pale, lip has a little shine, never full matte

-Changes up lip colour, but keeps the eye makeup and brows the same

- Never goes ham on contour or bronzer, skips glitter or too much shine 


Instagram Accounts Every Makeup Lover Should Follow

Posted on September 16, 2020 at 9:10 AM

I will be honest, Instagram is still a bit of a mystery to me. Why does it draw me in every time I reach for my phone? Well, it definitely can be addictive, but it can be a great resource at times, and if you are going to go on it anyways, here are a few accounts that I find inspiring; not only for the beautiful photos, but the great tips, hacks and recommendations from everyday, working makeup artists. Here are some Instagram accounts I follow for makeup inspiration- whether it is bridal, editorial or just to see what other makeup artists are up to and how they work:

For Bridal: My newest favourite and a real working makeup artist, the first account is from Mia Connor, and it is her bridal specific account: Mia Connor Bridal Artist (@miaconnorbridal) •

Now, a lot of these lovely ladies are bombshells, but Mia’s touch is soft and glowy-very Victoria’s Secret, but achievable for the modern bride. I would say her signature is a blown out smokey eye, keeping the rest of the face defined and pretty. She goes very full coverage with her base, so don’t be fooled, there is quite a bit of makeup there. But, for photography and longevity, you will want a little more coverage than what you would wear day to day. I think it is important to see makeup looks that are for actual events, on real faces, with minimal editing. Many of the "inspiraiton" pictures you find on instgram do not meet all of these criteria. 

For Hollywood Glam: Soft glam at it’s finest; with celebrity looks: Sofia Schwarzkop-Tilbury (@sofiaschwarzkopftilbury) •

Sofia, the niece of makeup artist mogul Charlotte Tilbury (one of my favourite brands, that features heavily in my pro makeup kit); known as on Instagram is another favourite. She herself is a knockout, but her style is quite glamorous, but still wearable, much like the Tilbury brand itself. Her looks, along with Charlotte’s are best described as uncomplicated glamour- you really see the features of the face, but they are heightened and enhanced, perfect for brides. The looks are also very glowy and meant to inspire confidence for every woman at every age. Charlotte also posts photos of makeup she does on celebs, including mature women- which we do not see enough of on Instagram, or in the media as a whole.

For Wearable Editorial/Red Carpet Looks: Harriet Hadfield (@harrymakesitup) • 

I have been following Harry since the “pixiwoo” days, and she is really my kind of makeup artist. If you love red carpet makeup, or wearable editorial looks, Harry recrestes both on Instagram and YouTube. Her looks are very clean, wearable for everyday even, and she truly enjoys makeup, and has a lovely personality to boot. She is a working makeup artist in L.A., and does editorial and red carpet makeup for a living, so she knows what she is talking about! Since she works on women with all different skin tones, she is great at pointing out shades and colours that can work for everyone. I think whether you are a beginner with makeup or not- or just love watching makeup tutorials, you will enjoy her content.

For Editorial and Easy To Follow Tutorials: Hannah Martin (@hannahmartinmakeup) •


Ms.Martin is another working makeup artist, and works in bridal, film/television and editorial. I was drawn to her because she has that Bobbi Brown Aesthetic- naturally beautiful and polished makeup, that is not trying to drastically change how you look; just elevate it. The highlight of her page for me is her IGTV tutorials. I think most wil find them easy to follow, and the result is always a truly wearable natural glam. She does have a light to medium skin tone, and a lighter blonde colouring; but her tips are universal; and she often gives tips for deeper skin tones. She is great at explaining her techniques, and boy is she fast! If you are looking for quick, lovely bronzey or smokey looks, check her out!

Ms. Martin is a working makeup artist, and works in bridal, film/television and editorial. I was drawn to her because she has that Bobbi Brown Aesthetic- naturally beautiful and polished makeup, that is not trying to drastically change how you look; just elevate it. The highlight of her page for me is her IGTV tutorials. I think most will find them easy to follow, and the result is always a truly wearable natural glam. She does have a light to medium skin tone, and a lighter blonde colouring; but her tips are universal; and she often gives tips for deeper skin tones. She is great at explaining her techniques, and boy is she fast! If you are looking for quick, lovely bronzey or smokey looks, check her out!

Last but not least, I will plug my own Instagram account, Toronto Makeup Artist (@facetimewithdaniela) • as a resource for natural makeup inspiration, specifically bridal and event makeup, as well as makeup tips. I try to bring out the natural beauty in every client I work with, and I hope you can see that with every photo I post. Take a look and let me know what you think!

xx Daniela

*All images reposted from Instagram

Natalie & Michael- Love on the Green

Posted on September 9, 2020 at 3:55 PM

Getting this beautiful bride wedding-day ready was extra-special; as Natalie’s sister was my first ever bride after I graduated from Makeup Academy. Over the years I have beautified many of her bridesmaids/friends for their weddings. I am very blessed to have such amazing clients and Natalie is no exception!


Photography: Rosetta Li @rosettaliweddings

Makeup: Face Time with Daniela @facetimewithdaniela

Venue: Piper's Heath Golf Club @pipersheath

Day of Co-ordination: Ally and Co Events @alyandcoevents_to

Flowers: Wildwood @bywildwood

Wedding Cake: Just Temptations @justtemptations

xx Daniela

For makeup inspiration & pro makeup tips follow us on Instagram

My MAC Makeup Essentials

Posted on September 3, 2020 at 3:20 PM

One question I get asked a lot, over and over is what my favourite makeup brand is...and the answer is I don’t have one favourite- but there is one I know I can always rely on, that will be in my kit forever; and that’s MAC. MAC is just the benchmark for me, for makeup products that always perform very well, are long lasting and suit every skin tone. Everyone can find something at MAC, and it is available everywhere. I love that. MAC was also started right here in Canada, which gives me all the feels. So; here are some of the products I always have in my kit, or return to after trying something new, that just didn’t wow me. There’s also a couple honourable mentions and a couple newbies to my kit that I have been loving, that are worth trying out.

Prunella Eyeliner

One of my favourite plum-taupe shades for the eyes. An excellent alternative to black and beautiful in the waterline. Smudge it out for a quick but intriguing smokey eye. Great for mature ladies who don’t want anything too harsh, but still want to define the eyes.

Stone Lipliner

 Stone is having a moment as the “shadow” effect is huge right now. Sculpt the lips with this greigey liner for fullness. It works with any light to medium lipstick too. Just keep a light hand and blend in with your lip colour.

Hush Cream Colour Base

One of the best cream highlights out there. Beautiful soft wet look, blends over powders, and works for all ages. For deeper skin tones, try improper copper- it is the same texture, just a little richer in colour.


A great setting spray for makeup, but it really shines as a refreshing mist. Wake up your makeup (and yourself) with a fine spritz of this lightly scented mist. Also works well to dampen your eyeshadow brush before you apply a glitter or pigment, for more intensity. Works to prime and hydrate the skin for makeup as well.

Gigablack Mascara

Great little mascara for those who can’t find a mascara that doesn’t smudge on them. Use it over your favourite mascara to lock it in, or as your bottom lash mascara, it has the perfect want for the lower lashes. Also great to “tight line” the roots of the lashes, making the lash line look fuller, but still natural. Best part is-it's easy to remove.

Mineralized Skin Finish Powders

These powders have featured in my kit for years. They give a little bit of coverage, but keep the skin looking fresh. Skin should never be too matte, because it starts to look like makeup. These powders come in a variety of shades and set your base beautifully. A great powder for those that don’t like powder, but need to set their makeup and done shine control. These are great to gently highlight and contour the skin as well. You can use a slightly lighter powder in the center of the the face, and your matching shade on the perimeter of the face. You can also warm up the complexion with a warmer shade. A very versatile powder.

For an honourable mention, I have to acknowledge MAC lipsticks. They are really a staple in my kit and most women have one kicking around in their makeup bag. Two of my favourite shades are Ruby Woo, the perfect red; and Velvet Teddy, a gorgeous taupe-nude. Last but not least, a new favourite of mine from MAC are their extra dimension blushes. They are very sheeny and give a healthy glow to the skin and a soft flush of colour to the cheeks.

xx Daniela

For makeup inspiration & pro makeup tips follow us on Instagram

Sav & Vince- Where The Hart Is

Posted on August 26, 2020 at 4:55 PM

One could not have asked for a more glorious day for two people to celebrate their love- the air was fresh, and the energy was buzzing with anticipation. For bride Sav, we were not only getting the bride herself ready, mom and her beautiful bridesmaids; but we would be creating a second bridal look; for the wedding reception at the elegant and historic Hart House; a part of the beautiful University of Toronto Campus in the heart of the city. Sav would be wearing red throughout the event, celebrating her Indian heritage as well her groom’s Chinese culture. Red is beautifully vibrant and quite the showstopper; so we wanted to create a hair and makeup look that reflected that vibrancy, while still retaining the classic bridal sentiment, and incorporating Sav’s own personal style. I absolutely loved how both looks turned out!

For the first look, for the ceremony, we went traditional with a twist, opting for a sleek yet romantic updo, and a classic bronze and champagne eye, finished with a natural yet flawless complexion and a matte, true red lip. For a long day like Sav was about to have, as the bride you don’t want to be thinking about your makeup and hair- you want to be present in the moment! I chose a stunning red liquid lipstick by Stila, that I knew would be budge proof. An updo was also a great choice for the bride for the first part of the wedding day, as her second outfit was a bit more sultry, perfect for the evening reception. The hair was let down into a stunning side braid and the eyes were smoked out and a bit metallic, and the lip enhanced to a ruby red with a reflective finish, to match her one-of-a kind jumpsuit.

I have to say I had chills returning to my old stomping grounds for such a beautiful event, the university campus was just as breathtaking as I remembered. Hart House in particular is such an amazing wedding venue choice, and one I hope to one day revisit in the near future.

xx Daniela

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Reflections From My Decade As A Makeup Artist

Posted on August 18, 2020 at 3:45 PM


When you have been a makeup artist for as long as I have, you meet many different women- different ages, backgrounds and skin tones. Every face I encounter and have encountered is unique; but there have been some recurring themes I have noticed among all of them. So, as I have had some time to reflect, I thought I would compile those themes or musings and put pen to paper, so to speak. So here are some of my top revelations about women and beauty, from the somewhat unique perspective of makeup artist:


Round face syndrome. In my experience, most women do not have a round face shape...but you know what? It’s okay to have a round face, full stop. It’s youthful, and you can always add some contour cream/powder to the natural contours in your face to bring out your bone structure. You can’t add volume to your face with makeup, that’s what fillers are designed to do; and that’s what so many women have put in their face- to achieve that youthful fullness in their cheeks. But if you already have that fullness, you can always use makeup to add structure to the face. So, in actuality, a fuller face is not a bad thing! Who knew?!


Look like yourself and forget about other people. It seems so simple; but I feel like there is a trend with makeup now, mostly due to social media and reality TV, that we are all supposed to look the same- and I say no to that! Give me variety! Give me an interesting face over a beautiful face any day. The funny thing is 99% of the “models” you see today have had invasive and non invasive procedures/surgeries to change or enhance their features- if you look at some photos from their early days, they look quite different; or to put it another way, they look normal, even average. Remember that next time you see a picture of Bella Hadid or Kendall Jenner.


You’ve got the goods, now own them. I can’t count how many times I have started someone’s makeup, and as I get close to them I start to take in all the lovely features they have. The arch of their full brow, long amazing eyelashes, smooth skin, a beautiful hazel eye that looks gold in the sunlight, an even lip shape- all these features that I can’t wait to enhance and bring that beauty I see forward. But when I mention all these amazing attributes that live on their face, the response is almost always “really?” “I thought I had bad skin” “I wish I had your eye colour” “I used to have good lashes” ...when you stop and really take stock of your features, I guarantee you have a lot going for you. It never fails to surprise me how many times people say to me that I am so lucky to have beautiful clients; but the truth is that most people have the goods, they just need a little coaxing into the light.


Yes, you have good skin. Listen, I have been pretty blessed in the skin department; I don’t have facials or get treatments really, but I do take care of my skin daily and stay out of the sun. But I have never had to deal with serious issues like cystic acne, pot marks and deep texture, large spots of pigmentation, rosacea etc. There are major skin issues, and then there are minor ones. In all honesty, 90% of faces I have worked on fall into the minor category. The lesson? Most people have pretty good skin. I am not trying to be insensitive to people that have more serious issues with their skin. What I am saying is a little red dot or a tiny line under your eye is nothing in the grand scheme of things. Skin texture, pores and some bumps or redness is totally normal and nothing to really worry about. Take care with your skin, drink your water and wear your SPF. Let makeup cover up what you want covered, and relax a little about your skin.


Makeup can only take you so far. Accepting yourself is one of the hardest things to master for women, I truly believe that. To me, makeup is available to you as a tool in your life: to perk you up when you are feeling down, to give you a little confidence boost for a job interview or important work or life event, to express your creativity, to help you get into character, for all the roles in your life. Makeup is there for you to utilize, but it is not going to change your core self; Kylie Jenner didn’t just overdraw her lips and transform into a completely different woman (she had a lot of plastic surgery). Yes, makeup can be armor, it can help you convey the confidence you want to convey, but it is not going to transform you into the better, thinner version you think you need to be. You shouldn’t have to change yourself so dramatically, (a la Kylie Jenner) to feel good in your own skin. You should feel good first, and makeup should be the icing on the cake; delicious yes, but the cake needs to be good regardless of the icing. A way to show the world that yes, this is who I am, and I added a little red lipstick on top to help me take on the day.


TAKE AWAY: I think the main take away from this “list” is that what you see in the mirror is not exactly what other people see; and not what the world sees, either. If you approach beauty as a whole: face, mind and personality, it is more of a state of mind than merely the physical. Confidence in yourself, embracing all the parts of yourself, including your physical “flaws” can actually influence how others see you, and ultimately, how you see yourself. I think one of the reasons so many people respond positively to you when you do in fact have a little makeup on, is that you are showing the world you care about yourself- not just your “image” but the image you put forth in the world, as a whole, and your physical appearance is part of that. 

xx Daniela

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