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Reflections From My Decade As A Makeup Artist

Posted on August 18, 2020 at 3:45 PM


When you have been a makeup artist for as long as I have, you meet many different women- different ages, backgrounds and skin tones. Every face I encounter and have encountered is unique; but there have been some recurring themes I have noticed among all of them. So, as I have had some time to reflect, I thought I would compile those themes or musings and put pen to paper, so to speak. So here are some of my top revelations about women and beauty, from the somewhat unique perspective of makeup artist:


Round face syndrome. In my experience, most women do not have a round face shape...but you know what? It’s okay to have a round face, full stop. It’s youthful, and you can always add some contour cream/powder to the natural contours in your face to bring out your bone structure. You can’t add volume to your face with makeup, that’s what fillers are designed to do; and that’s what so many women have put in their face- to achieve that youthful fullness in their cheeks. But if you already have that fullness, you can always use makeup to add structure to the face. So, in actuality, a fuller face is not a bad thing! Who knew?!


Look like yourself and forget about other people. It seems so simple; but I feel like there is a trend with makeup now, mostly due to social media and reality TV, that we are all supposed to look the same- and I say no to that! Give me variety! Give me an interesting face over a beautiful face any day. The funny thing is 99% of the “models” you see today have had invasive and non invasive procedures/surgeries to change or enhance their features- if you look at some photos from their early days, they look quite different; or to put it another way, they look normal, even average. Remember that next time you see a picture of Bella Hadid or Kendall Jenner.


You’ve got the goods, now own them. I can’t count how many times I have started someone’s makeup, and as I get close to them I start to take in all the lovely features they have. The arch of their full brow, long amazing eyelashes, smooth skin, a beautiful hazel eye that looks gold in the sunlight, an even lip shape- all these features that I can’t wait to enhance and bring that beauty I see forward. But when I mention all these amazing attributes that live on their face, the response is almost always “really?” “I thought I had bad skin” “I wish I had your eye colour” “I used to have good lashes” ...when you stop and really take stock of your features, I guarantee you have a lot going for you. It never fails to surprise me how many times people say to me that I am so lucky to have beautiful clients; but the truth is that most people have the goods, they just need a little coaxing into the light.


Yes, you have good skin. Listen, I have been pretty blessed in the skin department; I don’t have facials or get treatments really, but I do take care of my skin daily and stay out of the sun. But I have never had to deal with serious issues like cystic acne, pot marks and deep texture, large spots of pigmentation, rosacea etc. There are major skin issues, and then there are minor ones. In all honesty, 90% of faces I have worked on fall into the minor category. The lesson? Most people have pretty good skin. I am not trying to be insensitive to people that have more serious issues with their skin. What I am saying is a little red dot or a tiny line under your eye is nothing in the grand scheme of things. Skin texture, pores and some bumps or redness is totally normal and nothing to really worry about. Take care with your skin, drink your water and wear your SPF. Let makeup cover up what you want covered, and relax a little about your skin.


Makeup can only take you so far. Accepting yourself is one of the hardest things to master for women, I truly believe that. To me, makeup is available to you as a tool in your life: to perk you up when you are feeling down, to give you a little confidence boost for a job interview or important work or life event, to express your creativity, to help you get into character, for all the roles in your life. Makeup is there for you to utilize, but it is not going to change your core self; Kylie Jenner didn’t just overdraw her lips and transform into a completely different woman (she had a lot of plastic surgery). Yes, makeup can be armor, it can help you convey the confidence you want to convey, but it is not going to transform you into the better, thinner version you think you need to be. You shouldn’t have to change yourself so dramatically, (a la Kylie Jenner) to feel good in your own skin. You should feel good first, and makeup should be the icing on the cake; delicious yes, but the cake needs to be good regardless of the icing. A way to show the world that yes, this is who I am, and I added a little red lipstick on top to help me take on the day.


TAKE AWAY: I think the main take away from this “list” is that what you see in the mirror is not exactly what other people see; and not what the world sees, either. If you approach beauty as a whole: face, mind and personality, it is more of a state of mind than merely the physical. Confidence in yourself, embracing all the parts of yourself, including your physical “flaws” can actually influence how others see you, and ultimately, how you see yourself. I think one of the reasons so many people respond positively to you when you do in fact have a little makeup on, is that you are showing the world you care about yourself- not just your “image” but the image you put forth in the world, as a whole, and your physical appearance is part of that. 

xx Daniela

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